2 Contributo in Volume

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2.1 Contributo in volume (Capitolo o Saggio) 5025
2.2 Prefazione/Postfazione 233
2.3 Breve introduzione 98
2.4 Voce (in dizionario o enciclopedia) 447
2.5 Traduzione in volume 58
2.6 Recensione in volume 6
2.7 Schede di catalogo 25

Prodotti recenti

Unconscious emotional effects of packaging design elements

This research investigates consumers’ unconscious emotional responses to packaging elements such as image, colour and font. The intensity and valence of the emotional response, in reaction to these packaging elements, is established by the use of skin conductance tests and facial electromyography on a convenience sample of 120 participants. The results suggest that image is the only element able to generate a significant effect on consumers’ unconscious emotional response. In addition, the re...

L'eccellenza vitivinicola nella regione Marche – Il caso di Cantine Belisario

A new behavioral methodology: measuring the effect of packaging design on shoppers memory

A new method is presented to determine the importance of packaging elements and their combinations, using online memory games and measuring accuracy and reaction-times. It controls for memory and reflects the competitive situation where packs are seen. Importantly it omits verbalisations of behaviour, which has been long distrusted as a reliable method. Pilot results across three product categories find that the largest effect on accuracy comes from colour, then picture/graphic, then typefac...

Store image perception of retail outlets for wine in China

This chapter analyses and compares the image of major brick-and-mortar and online wine retailers in China. The sample consisted of middle- to high-income Chinese wine consumers, who purchase imported wine at least twice in the previous year. Over 1,000 consumers from five major cities evaluated a selected number of major retailers and wine websites on a range of retailer image characteristics. The results reveal that major grocery/wine retailers are similar with some perceived differences in ...

Consumer's values and the choice of specialty foods: the case of Oliva Ascolana PDO

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