Beginning from provocative and emblematic questions like Dante at school? or Too much Dante? and from the search for a non-pedantic and pop Dante, this contribution draws attention to the presence of Dante and the Divine Comedy in the phantasmagorical world of “Carosello” and the advertising. Starting from my monograph Dante & la pubblicità (2013), a series of addenda is reviewed, from the old posters on Dante andante to Algida ice creams (2021), promoted in three subsequent versions (Inferno, Purgatorio and Paradiso.). Visual products are not only commercial but also cultural, when they adopt ancient and modern classics, especially if of the level of Dante, and which could therefore be considered almost a peculiar form of OER (Open Educational Resources).
Dante e la Divina commedia nella pubblicità
Delio De Martino
2023-01-01
Abstract
Beginning from provocative and emblematic questions like Dante at school? or Too much Dante? and from the search for a non-pedantic and pop Dante, this contribution draws attention to the presence of Dante and the Divine Comedy in the phantasmagorical world of “Carosello” and the advertising. Starting from my monograph Dante & la pubblicità (2013), a series of addenda is reviewed, from the old posters on Dante andante to Algida ice creams (2021), promoted in three subsequent versions (Inferno, Purgatorio and Paradiso.). Visual products are not only commercial but also cultural, when they adopt ancient and modern classics, especially if of the level of Dante, and which could therefore be considered almost a peculiar form of OER (Open Educational Resources).I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
