The aim of this work is to deepen the theme of sports events and its strategic approach, both from an operational and managerial point of view. The phenome- non of sports events, in close correlation with the transformation of the concept of “sport”, has gained increasing social, educational, cultural and economic impor- tance over time. In this regard, it is necessary to implement an efficient and effec- tive management strategy capable of enhancing the strengths and opportunities that a sports event can generate both locally and globally. At the same time, from the point of view of futuristic and sustainable design, the importance of post-event evaluation and the socio-economic results achieved is highlighted.
EVENT MANAGEMENT NEL SISTEMA SPORTIVO
Cusano P
Writing – Review & Editing
2020-01-01
Abstract
The aim of this work is to deepen the theme of sports events and its strategic approach, both from an operational and managerial point of view. The phenome- non of sports events, in close correlation with the transformation of the concept of “sport”, has gained increasing social, educational, cultural and economic impor- tance over time. In this regard, it is necessary to implement an efficient and effec- tive management strategy capable of enhancing the strengths and opportunities that a sports event can generate both locally and globally. At the same time, from the point of view of futuristic and sustainable design, the importance of post-event evaluation and the socio-economic results achieved is highlighted.I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
