The Canvas model to support the circular urban regeneration projects

In contemporary cities, abandoned industrial areas represent a significant problem. They are considered true “urban voids” characterized by underutilized land and buildings that have a negative impact on the urban environment, the local economy and resident’s quality of life. However, underutilized heritage can serve as a valuable resource that enhances productivity across multiple dimensions, generating economic, social, and environmental value. In this perspective, circular economy offers a co-evolutive perspective in conservation/management of the disused heritage. Circular economy applied to urban regeneration aims to create socially inclusive and equitable cities through strategies that improve the quality of life for all residents, promote social cohesion, and enhance access to essential services and amenities. Business Models are recognized as very useful support tools in urban regeneration processes. Through the analysis of community needs, available resources, and market trends, Business Models allow for the identification of sustainable and economically advantageous development perspectives. This paper aims to provide an overview of how specific business models can support sustainable brownfield regeneration projects from a circular economy perspective. Specifically, the Smart City Model Canvas was applied to assess the feasibility of a reuse project for the disused buildings in the former Siri industrial area in Terni, Italy.