This research has analyzed the process that allows products with a protected name to have a higher sales value than other similar products without certification, in particular regardless the origin and protection of the specific production area. According to a study by the European Commission, which we have examined, there is a clear economic benefit for producers in terms of marketing and increased sales, thanks to the high quality and reputation of these products and the willingness of consumers to pay for it. We focused in particular on the performance of products in the agri-food sector in Campania which seems to be the most significant in terms of export value having contributed 25% to the overall regional export in 2019, more than triple compared with the national one (6%).
The Role of Typical Products in the European and International Market: The Excellence of Campania Region
Fontana, Gino;
2022-01-01
Abstract
This research has analyzed the process that allows products with a protected name to have a higher sales value than other similar products without certification, in particular regardless the origin and protection of the specific production area. According to a study by the European Commission, which we have examined, there is a clear economic benefit for producers in terms of marketing and increased sales, thanks to the high quality and reputation of these products and the willingness of consumers to pay for it. We focused in particular on the performance of products in the agri-food sector in Campania which seems to be the most significant in terms of export value having contributed 25% to the overall regional export in 2019, more than triple compared with the national one (6%).I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
