Strategic reshoring: redefining competitiveness in global markets

Global transformations, from pandemics to geopolitical concerns, are reshaping strategic management, driving a reshoring trend in the Italian fashion industry. This study explores the impact of global shocks on strategic approaches, motivations for reshoring, and implications for competitiveness and sustainability. Findings reveal a shift toward relocating production processes led by rising costs and supply chain concerns. Despite the benefits, reshoring poses complexities such as upfront costs and regulatory challenges. Integrating reshoring with business ecosystems fosters collaboration and innovation, improving resilience and competitiveness. Being focused on the fashion industry in Italy, the study recognizes the limits of generalizability and emphasizes the dynamic nature of reshoring trends. The originality of the study lies in its focus on the fashion industry and the integration of reshoring strategies with local ecosystems, offering theoretical and practical insights for strategic management.