Il dato personale tra protezione giuridica e valorizzazione economica

In the digital dimension, the ambivalent nature of personal data emerges, at once the subject of a right but also an asset with economic value, which is accompanied by the possible convergence of certain disciplines, specifically, personal data protection and consumer protection. The contribution aims to examine the perspective of the economic valorization of personal data, investigating its “an” (whether personal data can be economically valorized), “quid” (what can be economically valorized) and “quomodo” (what conditions and limits should be placed on it); the quomodo is also declined in the legal forms and instruments and, more broadly, in the model of law in which this can be realized. The contribution aims to analyze the strengths as well as the critical issues of the economic valorization of personal data, extending the reflection also to the European model of governance of the technology and the opportunity to pay attention to the related governance, envisioning an extension of the powers of the authorities involved and a holistic approach that leverages a joint application of the different regulations.