1 Contributo su Rivista

1 Contributo su Rivista: [10236] Home page macrotipologia

Sfoglia

Prodotti recenti

Strategic marketing in family firms: taking stock of prior knowledge and looking forward

Purpose-Given the substantial contribution of family firms to the global economy and the importance of marketing strategies for their continued success, research on strategic marketing in family firms has received significant attention. However, research has generated fragmented pieces of knowledge, both theoretically and empirically, that limit the current understanding of strategic marketing in family firms. We aim to address this gap by systematizing current knowledge and identifying direc...

Old but Sold? Innovation Through Tradition Strategy for Export and the Role of Family Involvement

Despite the notable body of research, the family firm (FF) internationalization literature has overlooked the role of innovation strategies in explaining FFs' export performance. We focus on the innovation through tradition (ITT) strategy-specifically, the degree to which a firm leverages its firm-specific, mature (i.e., past) knowledge in the innovation search and recombination process. This strategy is particularly relevant for FFs as it can have ambivalent effects on export performance. On...

The Effects of a 24-Week Combined Circuit Training and Mobility Program on the Physical Fitness and Body Composition of an Adult Academic Community

Studies of hadronic showers in SND@LHC

La disciplina della videoconferenza per le dichiarazioni del testimone e dell'esperto (art. 11)

Scopri

Accesso al fulltext

no fulltext10205
open21
reserved10